Coca Cola Content 2020

Coca Cola have always been at the forefront of innovation. In this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company's portfolio of global brands. In this video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives.

Coca-Cola to boost brand spend by up to $400m

Coca-Cola has outlined a plan to re-invest up to $400m of operational cost savings into brand-building initiatives over a period of four years.

The programme is part of Coca-Cola's "continuous approach to productivity", which, it states, includes "redirecting resources to drive profitable growth through marketing and innovation effectiveness".

Coca-Cola said: "Productivity is a core pillar of our 2020 Vision, and a leading priority of our company is to design and implement the most effective and efficient business system."

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The best way to begin a speech is "Let me tell you a story" – Alex Haley

Alexander Murray Palmer Haley (August 11, 1921 – February 10, 1992) was an African-American writer. He is best known as the author of Roots: The Saga of an American Family and the coauthor of The Autobiography of Malcolm X.

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"It's kind of fun to do the impossible" — Walt Disney

"a great company must be able to impute its values from the first impression it makes." — Mike Markkula

From Steve Jobs biography by Walter Isaacson

Paul Rand's NeXT logo book

In 1986 Jobs approached Rand to design the logo for his NeXT educational computer company. After obtaining permission from IBM, Jobs offered Rand a handsome sum to develop a logo for a product that was not yet public. The only thing Rand knew was that the mysterious NeXT computer was a black cube. With this scant yet meaningful intelligence, Rand developed a unique proposal book for the mark that walked the reader - Mr. Jobs - through the step by step conceptual process to the final, logical outcome.

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Leandro Castelao interviewed by Fontanel.nl

Fontanelle is the largest online design magazine in the Netherlands with a keen eye for design and visual culture.


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Know the code: What happens in Vegas, stays in Vegas.

Promise to follow the code of las vegas by not tweeting, tagging, posting, telling, whispering, emoting, defining, drawing up, writing about or in any way revealing the all-powerful “what happens here, stays here” moment of me or anyone else in my party to others not on said trip during or at any time after said trip's duration.

Know the Code website...

Worldwide Cycling Atlas: an editorial project by Selle Royal, produced and curated by Kerringan's and Macramè.

Cycling is a mindset, a way to understand life and to live it. It’s being free to choose whatever you want to do even if you are not. It’s being an optimistic spirit that enjoys your beliefs.

With this in mind, Selle Royal wants to pay tribute to all those who have the aim and passion of riding, pursuing their beliefs by including them in the Worldwide Cycling Atlas.

This worldwide book and website will reflect the most significant initiatives, organizations and riders that share the same vision of cycling and life.

Selle Royal not only support cyclists, it supports their passion, their dreams, and the way their understand life.

To know more visit www.worldwidecyclingatlas.com

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Becoz identity. A new range of environmentally-friendly saddles by Selle Royal.

Becoz represents Selle Royal's long-standing commitment to a “less fossil, more green” way of life.

The result is a product which, over its lifespan, has a significantly lower impact on the environment than traditional saddles, while continuing to offer you the best comfort and performance.

Becoz saddles feature the revolutionary Corkgel, an innovative material based on a bio-sourced polyurethane gel combined with natural cork.

Because eco is the answer.

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