We have structured a working process which comprises five phases from start-up to delivery.
Brief
In this first phase, we agree on the conditions of the project. Comunication strategy and objectives are based on our clients' existing brand strategies, which forms the base of the project.
Analysis
Next, there is appropriate research, of information and social/cultural/industry trends, intended to gain insights and define the main path the creative concept should follow.
Concept
During this phase we provide moodboards and possible creative solutions to test how well they respond to the brief. The final object of this phase is to define the brand design solution and planing its development.
Design
Consequently, when we reach for the brand design solution, we are already way ahead in the creative process. The moodboards are developed into the final branding solution.
